GENERAL STATEMENT OF ESSENTIAL DUTIES: 1. Overall purpose of this position: • Directs and proactively managesthe brand identity of the park district to help attract and retain visitors and enhance the user experience. 2. Essential functions, which must be performed in order to carry out the purpose of the position as described in item No. 1, above, include, but are not limited to: A. Proactively provide creativity and leadership in the development and design of educational, marketing/promotional and wayfinding materials. Support departmental goals and the mission of the park district by overseeing the art direction and design of banners, park maps, publications, brochures, and all printed pieces; exhibits, displays, signage, kiosk materials and interpretive panels; advertisements and web/social media graphics; specialty items and branded merchandise. B. Additional responsibilities include ensuring website functionality; monitoring, assessing, and reporting on website performance; ensuring current domain registration and hosting; utilizing a content management system to create or update information; overseeing any design adjustments; and managing online marketing projects. C. Develop and execute effective and data-driven advertising strategy, which may include print, digital, radio and outdoor advertising. In coordination with the Chief of Marketing & Communication and Manager of Marketing & Public Relations, manage all advertising purchases, design, production and placement, and conduct evaluation metrics. D. Serve as a key "brand champion," keeping relevant to external audiences. Educate staff about the importance of a consistent, compelling and unified brand. Maintain production schedules. Receive and review project requests and manage related timelines, work schedules and resources. E. Manage the park district's graphic identity manual and sign guide manual. Oversee the development and consistency of interpretive signs, exhibits, displays and more. Set expectations to ensure quality district-wide. F. Draft and manage budget items and monitor expenses. Select external vendors to support departmental efforts. Obtain quotes and develop project specifications, complete purchase orders and process invoices for design work. May help develop bid packages. G. Lead photo shoots and video shoots by providing creative direction. Shoot and edit digital photography for publication, web and other projects. Oversee management of the park district's image library and volunteer photographers. Manage photo releases and licenses. H. Direct and manage staff: select, hire, train, coach, counsel, monitor, direct, manage and evaluate performance. When necessary, identify training and growth opportunities for staff. I. Demonstrate creativity and innovation. Maintain a working knowledge of graphic design principles, trends, hardware and software as they pertain to the position. J. Provide input, direction and support for marketing and advertising programs and materials. Support special events, programs and other departments. K. May oversee volunteers and interns, and serve on internal committees. Comply with all park district safety and risk management programs. Develop and maintain procedural manuals for areas of responsibility. Other duties, as assigned. L. Provide regular feedback to the department chief, staff and co-workers, and offer ongoing professional guidance to stakeholders. At times, handle confidential and sensitive information. M. Develop and maintain procedural manuals for areas of responsibility. N. Comply and ensure that all direct reports comply with all park district policies and procedures, including safety and risk management programs. O. Flexible work hours, including evenings, weekends and holidays, as required. Qualifications: 3A. Specific education, tr