Design Your Future at PVH

Junior Specialist CRM Campaign CK

Be part of an iconic story.

PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+. 

The Team

The mission of the Calvin Klein CRM & Membership team aims to build and nurture strong customer relationships by enhancing personalized member experiences. This team plays a crucial role within the Direct-to-Consumer (DTC) organization by focusing on customer data, engagement, and loyalty initiatives, ensuring that Calvin Klein's DTC channels effectively engage and retain customers to drive brand growth and success.

The Position

You are a key player in the Campaign Management team working on a variety of campaign projects reporting into the CRM Manager. You will be responsible for executing these campaigns from start to finish, connecting all the different parties involved. Most projects will have technical, creative and data related elements with the focus of increasing consumer retention and engagement. There is expectation for you to be skillful in all areas particular with the use of Salesforce Marketing Cloud. This role will enable you to work across other teams and collaborate with a diverse group of stakeholders across the business.

Key Responsibilities

Execute CRM Campaign Projects within Calvin Klein:  

• Oversee (email-) marketing campaigns from inception to completion, including drafting briefs, assist in creative kick-off meetings and reviews, managing translations, building emails using Salesforce Marketing Cloud, analyzing performance, and reporting results to key stakeholders. 

Support CRM Initiatives:  

• Execute CRM initiatives aimed at acquiring, retaining existing consumers, and rewarding top consumers to boost sales and marketing efforts. 

    Drive Newsletter Success:  

• Enhance the commercial success of scheduled newsletters by generating testing ideas and recommendations following a Test & Learn roadmap. 

Process Improvement:  

• Represent CRM and actively participate in the development and enhancement of project management processes. 

Manage Business Partner Relationships:  

• Foster day-to-day communication and updates with stakeholders across the business. Continuously review and optimize collaboration.

The Ideal Candidate

• Experience in executing CRM campaigns within email channel.

• Enthusiastic, flexible, and proactive approach.

• Affinity for analysis of (email) campaigns.

• Adequate knowledge of HTML and CSS.

• Project management skills, experience with tools like Asana, Jira, or similar as a plus.

• Passion for innovation in marketing automation.

• Results-driven and fact-based communication style.

• Exceptional organizational skills, with the ability to manage complex priorities and projects. 

Education, Experience, and Minimum Qualifications

• University degree (e.g. in Business, Marketing, Economics, Econometrics, Mathematics, Computer Science)

• 1-2 years experience in digital marketing, email marketing, CRM or analytics

• 1-2 years experience in an international direct to consumer environment

• Fluency in English (written and verbal)

• Experience with Salesforce Marketing Cloud or other email/journey building tools

• Knowledge in the area of CRM, database and campaign management

• Preferably knowledge of AMPscript

• Preferably experience with email metrics

Be valued.

In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.

• How we support you:  choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes

• Wellbeing:  exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs

• *Campus: * extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy

• Develop your career : whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront:  stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts!

Be part of it.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.