Design Your Future at PVH

Marketing Science & Planning, Senior Analyst

Be part of an iconic story.

PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

The Team

The Integrated Media team consists of 20+ digital Marketers, Analysts, data scientists and automation specialists who are responsible for strategizing and executing full funnel paid media campaign across Europe, in house. The team sits at the intersection between Marketing, E-Com, retail, and external partners. The team is based in our Amsterdam headquarter and has 3 key objectives:

• Increase brand visibility & consideration in the markets.

• Drive traffic and sales

• Be a pro-active business partner with all stakeholders, internal and external.

The Position

We are looking for a Marketing science, strategy and Planning Sn Analyst. You will sit in the Integrated media team within the Marketing Science, Strategy & Planning function and will be the go-to resource regarding brand marketing data quality, reporting and insights.

You will have a central role within the integrated media team, in close collaboration with the media strategist and activation team, focusing on our advertising efforts in the upper and mid funnel, developing actionable, data-driven insights for optimization of our campaigns and understanding the impact of creative and investment on demand generation, as well as top line revenue.

You will also be digging into the data to monitor and ensure consistency of naming conventions, as well as clean and transform data sets. This will be done to deliver key integrated media dashboards.

All these efforts will lead to an increase in the health and comprehensiveness of our digital datasets.

Objectives

• Data quality: Be the data steward for brand media: ensuring high quality data through naming consistency, data cleaning as well as data transformations. In doing so you will ensure data flows in accurately to fulfill insights and reporting needs

• Data visualization and analysis: From building target tracking dashboards, to developing campaign analyses (from data to insights) in collaboration with the media team,

• Communication and Presentation: effectively translate data into insights that the integrated team will use for activation purposes in upper and mid funnel campaigns (social/display/out of home)

Responsibilities

• Full-funnel campaign tracking, optimization, and reporting.

• Collect, clean and organize data from various sources such as social media, display, video, out of home as well customer databases.

• Use programming languages (Python/SQL) to manipulate and analyze data.

• Create reports and visualizations with a focus on digital marketing brand metrics (using reporting tools such as Funnel, Google Analytics/Adobe)

• Continuously monitor and analyze data to identify trends and patterns that can provide insights and recommendations to key stakeholders to and inform digital marketing strategy.

• Stay up to date on industry trends and best practices to ensure the company's data analysis efforts are effective and efficient.

• Contribute to testing roadmaps across channels working with relevant stakeholders across the business.

The Ideal Candidate

• 3-5 years’ experience working in a fast-paced D2C brand, digital agency or integrated media marketing environment.

• Analytical, technical and skilled in communication. able to explain and translate consumer data analysis into relevant media insights.

• Areas of expertise should include dashboarding, marketing analytics, data analysis, data cleaning, as well as an understanding of ad tech and how data flows into systems.

• Intellectually curious and entrepreneurial mentality.

• A detail-oriented, data-driven, and creative eye, combined with the ability to multi-task and manage several projects simultaneously.

• Enthusiasm and ambition

Be valued.

In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.

• How we support you: choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy

• Develop your career : whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront: stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts!

Be part of it.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.