Company Description

Work with Us. Change the World.

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

Strategic Senior Marketing Manager - Energy - In partnership with the Strategic Marketing Lead for Environment, Water and Energy (EWE) this role is responsible for initiating, designing, leading, and delivering both marketing campaign and/or activity to support both brand and growth objectives for the energy business across the Europe and India region.

In addition, you will contribute to internal communication initiatives for employee engagement aligned to strategic priorities, while supporting recruitment teams in attracting the best talent into our energy business.

Responsibilities:

This position will be expected to work collaboratively with peers, Business Line leadership, Client Account teams, Practice Lines, Country Managers and other internal stakeholders to champion the voice of our clients and optimise activities.

• Support the EWE Strategic Marketing lead and marketing leadership team, including:

• the management of team members allocated to implementation activities and contributing information and ideas to the strategic planning process.

• the management of external partners, such as a PR agency

• the management of Business Line marketing budget

• Contribute to the ongoing development of measurement, analysis and reporting of strategic marketing activity to determine impact and ROI

• Deputise for the EWE Strategic Marketing lead as required, such as reporting to leadership stakeholders and leading team meetings

• Define and create strong relationships with Business Line and functional stakeholders to optimise outcomes of campaigns

• Develop marketing plans for each campaign (using SOSTAC) – clear objectives, target audience, tactics, owners, and control, including timeline for contributors to work with

• Share marketing plan with region’s marketing and communications leadership team, Business Line Strategy and Growth lead and leadership teams

• Develop bespoke campaigns for the region – aligned to Business Line growth objectives

• Provide information on marketing activity and campaign performance to the Strategic Marketing lead for monthly marketing and communications report.

• Work alongside the Senior Manager for Content and Thought Leadership to define the campaign messaging and content plan including diversity of formats

• Work alongside the creative team to optimise audience engagement

• Identify and conduct market research on trends and competitors to inform both AECOM’s value proposition, narrative and evidence

• Ensure effective follow up on campaigns via business owners and adopt effective measurement tools including Google Analytics.

• Analyse campaign data and respond accordingly throughout the delivery of a campaign

• Manage calendar/timeline of integrated multi-channel tactics including conferences, client events, awards, social media, thought leadership and editorial activities, including budgetary requirements and KPI reporting

• Schedule, write and track social media content on the most appropriate handles to support both strategic initiatives and ad hoc requests

• Manage events, both in-person and virtual, overseeing invites, booking, invoices, collateral requirements, and attendee briefings

• Source and write various forms of targeted content including award entries, case studies, blogs, client presentations and emails aligned to brand messaging which support our campaigns

Qualifications

• Degree in Marketing, Business Studies, or related degree level education

• CIM qualification or equivalent; digital marketing qualifications desirable

• Minimum 3-5 years plus experience in a similar role

• Marketing communications experience in a professional services environment at a management level

• The role requires an experienced marketer with strong capabilities in stakeholder management, storytelling, and content creation, B2B campaign management and delivery of marketing programmes with a focus on results.

• Must have strong digital marketing skills and experience with thought leadership campaigns and account-based marketing.

• Ability to provide a strategic link between marketing communications activities, brand, and business outcomes.

• Ability to quickly grasp and understand market and industry issues and trends.

• Excellent copywriting, editing and presentation skills.

• Experience working within a global matrix structure would be beneficial.

• Self-motivation, self-awareness, self-discipline, and self-improvement with positive energy

• Understanding of GDPR and ability to advocate best practice to ensure compliance.

• Proficient in Microsoft packages

• Client centric attitude, embracing the company brand and values.

Additional Information

About AECOM

AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.

Freedom to Grow in a World of Opportunity

You will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed.

You will help us foster a culture of equity, diversity and inclusion – a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients.

AECOM provides a wide array of compensation and benefits programs to meet the diverse needs of our employees and their families. We also provide a robust global well-being program. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.

Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.

All your information will be kept confidential according to EEO guidelines.

ReqID: J10108479

Business Line: Geography OH

Business Group: DCS

Strategic Business Unit: Europe & India

Career Area: Marketing & Communications

Work Location Model: Hybrid