Description

Are you experienced in technical/developer marketing? Are you excited about diving deep to help Amazon teams adopt generative AI technology? Do you want to develop messaging and positioning for our Amazon built generative AI tools such as coding companion CodeWhisperer, critical generative AI service Amazon Bedrock, and other emerging genAI tools for our internal teams? Are you thrilled to be a key part of the ASBX PMM team helping to revolutionize the Amazon software builder experience while helping to shape the world’s AI technology?

Key job responsibilities

• You will be a product marketing manager responsible for championing the ASBX positioning and messaging to our software builder customers for our internal rollout of generative AI tooling designed to transform the Amazon software builder experience. Our builders are in the process of adopting and testing our newly launched CodeWhisperer AI coding companion and deploying in generative AI with Amazon Bedrock, our flagship generative AI service, with more generative products and services to come.

• You will create the most compelling content to help builders understand the use cases, value propositions, tips and tricks for best usage that will help drive increased adoption and usage.

• You will build the right programs to increase customer engagement and service adoption.

• You will help define the strategy for how we reach our customers as they build using different tools, explaining the benefits of each.

• You will work closely with many product, marketing, and communications teams with ownership across Amazon to co- develop generative AI messaging. You will work closely with cross organizational stakeholders to ensure we understand both the product development as well as the product adoption journey customers are going through.

• You will develop a communications calendar and plan including well defined, measurable communications goals and a tracking dashboard.

A day in the life

• Drive messaging and positioning for all our ASBX generative AI products and tooling initiatives.

• Craft & develop compelling audience-specific messages, content and tools (articles, presentations, infographics, videos, success stories, how to guides, tips and tricks etc.)

• Develop and execute on breakthrough product marketing activities that reach target audiences effectively

• Partner with other marketing and comms teams to drive and execute on global marketing initiatives)

• Work effectively across multiple groups such as product, external marketing, comms, engineering excellence, and assorted evangelists to achieve business goals

• Develop and launch training, tutorials and promotions to increase adoption of products

• Continuously measure and optimize product marketing initiatives

About the team

Amazon Software Builder Experience (ASBX) was created to singularly focus on improving the experience for software builders across Amazon. We build solutions for the pain points our software builders experience, preventing them from delivering quickly and innovatively for customers. In particular we are focused on the fact that generative AI has the potential to revolutionize the tools Amazon’s 83K software builders use to do their work every day, reducing onboarding times, increasing efficiency, removing operational toil, and changing the way we drive broad modernization of our systems. With such a ambitious mission and a broad customer base across the globe, we need a robust marketing team to take the solutions to our builders' doorsteps. ASBX Product Marketing (ASBX PMM) is a team of technology marketers whose mission it is to help drive internal builder tool adoption and change management. To keep our technology ecosystem healthy and as up to date as possible; to better enable security, speed, software builder productivity, and industry standards; ASBX PMM helps to drive and iterate key messaging to customer ICs, managers and leadership. We are

ultimately responsible for driving awareness and adoption of key products, tools, and initiatives across Amazon’s 87k+ technical community, and in so doing, increase awareness of ASBX’s mission to improve and contribute positively to the Amazon software builder experience.

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis

• Experience with customer segmentation, profiling, and targeting

• • Experience in technology marketing, preferably in the ML/AI space. Obsessed with tech more broadly but generative AI specifically, and excited about its potential in the developer space.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.