LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid or remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the country of employment.

Our mission at LinkedIn is to connect the world's professionals to make them more productive and successful. We are seeking a highly motivated, seasoned Group Product Marketing Manager to join our consumer marketing team, and help deliver on this mission for the 1 billion professionals on our platform.

As the Product Marketing team lead for Consumer Engagement & Retention, you will be responsible for supervising a team of individual contributors. You will play a critical role in driving the success of our consumer products and developing compelling product narratives both in and out of the app. This role is instrumental in driving engagement within the LinkedIn consumer experience, delivering relevant and timely content to users, and re-engaging and creating value for less active users. You will collaborate with the leaders of other cross-functional teams, incl. product management, design, engineering, comms, market research and others to develop and execute strategies that help re-engage our user base.

You will…

• Directly manage, coach and mentor a team of three product marketing managers. You will set the prioritization framework, KPIs, and culture for your team.

• Partner closely with the leaders of cross-functional teams, including product management, user experience design, user research, engineering, brand marketing & communications, to ensure valuable, impactful product development.

• Drive a consumer research agenda and competitive analysis to inform the value proposition and development of new products and features.

• Oversee the development and execution of effective go-to-market plans for new consumer product launches, including positioning, messaging, and channel strategies.

• Own the build and optimization of an experimentation roadmap across key consumer channels and products, to drive growth and engagement through new and existing surfaces.

• Define new processes, workflows and operating models for the Product Marketing team, to ensure we can effectively launch and market products at scale.

Basic Qualifications

• Bachelor’s degree in marketing, business, technology, or a related field or equivalent experience.

• 7+ years of product marketing experience or equivalent role.

• 5+ years of experience marketing consumer-facing digital products and content experiences.

Preferred Qualifications

• 3+ years of people management experience. You have a passion for mentoring, coaching and leading teams in an empathetic, yet inspiring and results-oriented manner. Giving direct, constructive feedback does not make you uncomfortable.

• A consistent, demonstrated track record of building and implementing marketing programs and product launches that drive material business impact.

• Experience leading, influencing and collaborating optimally at all levels of the organization. You can communicate your vision to all types of stakeholders, especially in large, matrixed organizations.

• Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas. You have a gift for storytelling – and can command any room.

• Exceptional interpersonal skills, with the ability to navigate many types of personalities and establish cross-functional partnerships across the organization. You have both emotional and social intelligence, making connecting with others a breeze. Building and nurturing relationships feels like second nature to you.

• Strong sense of ownership and accountability. You have a “get it done” attitude and bias for action that can be scaled to your entire team.

• Data-driven mindset and ability to leverage insights to drive decisions, prioritize objectives and optimize strategies for messaging, positioning and audience targeting. You dig deep into the data, and know how to analyze and interpret it on your own.

• High comfort level operating in a dynamic, rapidly changing environment. The unknown thrills you. You like to push boundaries and steer through new, uncharted territory.

Suggested Skills:

• People management

• Stakeholder management and cross-functional collaboration

• Comfort with ambiguity

• Strong writing, presentation and verbal communication

• Problem solving

• Business strategy

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $138,000 - $215,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you

• Having interviews in an accessible location

• Being accompanied by a service dog

• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.