Senior Marketing Manager

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Date:Apr 20, 2024

Location: Portland, OR, United States

Company: Oregon Tool

Work Location: Portland, OR

Go one better, together.

We’ve built something we’re extremely proud of, and we think it’s time you became part of it. Working at Oregon Tool, Inc., you’ll build your career and do your best work while contributing to the whole of the company. We're for those who lean into challenges and expect that same attitude from the people around them. We’re a goal-oriented organization that’s firmly committed to creating opportunities for Team Members’ talents to shine and inspire the individuals around them so that we all win together.

At 2,400 Team Members across the globe, you're more than just a link in a chain. From new products, programs, and business units, Oregon Tool, Inc. gives you the space to make systemic change within our business. How will you make your mark?

HYBRID if located in Portland area (2 Days in Corporate Office - Portland, OR 97222)

REMOTE if outside of Portland area

HOW YOU MAKE AN IMPACT: 

The Senior Marketing Manager (North America) will work cross-functionally to lead and support day-to-day development and execution of 360 marketing campaigns for Oregon Tool products and brands. The Senior Marketing Manager will drive product adoption, customer growth and brand awareness through their assigned channels. The ideal candidate is highly-collaborative with a strategic mindset, strong creative point-of-view, and deep passion for outdoor products and power tools. They demonstrate a deep understanding of customers, product portfolio, strong business acumen, and ability to handle conflicting priorities.

THE DETAILS: 

Channel Marketing Activities (50%) –

• Account Planning: This includes identifying target markets, assessing competitive landscapes, and setting clear objectives to achieve business goals.

• Channel Marketing: Optimize marketing playbooks that drive sales leads in the distributor, retail and OEM channels. Work cross-functionally to get those plans “off the ground”.

• Lead Co-op program: Lead marketing and merchandising efforts for N. American Distributor channel, including planning and maintaining annual marketing plans and finding co-op eligible activities.

• Digital Marketing: Collaborate with digital marketing team on website management, SEO/SEM, email marketing, social media, and online advertising. Utilize data analytics and market research to optimize digital marketing strategies for maximum effectiveness.

• Traditional Marketing: Develop and execute traditional marketing initiatives such as print advertising, direct mail campaigns, trade shows, and other promotional events to reach target audiences effectively.

• Creation of Line Review Presentations and Store Set Planograms, in conjunction with product teams and sales.

  Product Marketing Activities (40%) –

• Product Marketing: Lead the development and execution of product marketing campaigns for new product launches and existing product lines.

• Collaborate closely with product management teams to understand product features, benefits, and unique selling points.

  Budget Management and Brand Consistency (10%) –

• Budget Management: You’ll find new ways to maximize our marketing budget. You’ll closely track expenses against plan.

• Metric-development: Find and track key metrics and KPIs while recognizing initiatives that aren’t working and the ability to quickly pivot.

• Brand Consistency: Ensure brand consistency across all marketing channels and materials.

  QUALIFICATIONS & SKILLS:  

• Bachelor's degree in Marketing, Business Administration, or related field

• 7+ years of progressive experience in marketing roles, with at least 3 years in a senior management position.

• Demonstrated track record of developing and executing successful marketing strategies in retail, distributor or OEM marketing, with a preference for experience in the outdoor power equipment industry.

• Excellent leadership and communication skills, with the ability to effectively motivate teams and collaborate across departments.

• Prior experience creating and presenting business proposals to internal stakeholders, C-level executives, and retail buyers.

• Analytical mindset and strong problem-solving capabilities with the ability to interpret data, generate insights, and make data-driven decisions.

• Strong project management knowledge, with the ability to prioritize and manage multiple projects simultaneously.

• Creative thinker with a passion for innovation and continuous improvement.

• Strong attention to detail, multi-tasking ability, and ability to manage deadlines in a dynamic, fast-paced work environment.

• High proficiency in Microsoft Office (Word, Excel, and PowerPoint.

  REQUIRED TRAVEL:20-30% customer travel within US & Canada per year (up to two weeks' in duration)

  For individuals assigned and/or hired to work in Washington, Colorado, Nevada, California, New York, New Jersey, Rhode Island, and Connecticut, Oregon Tool is required by law to include a reasonable estimate of the compensation range for this role. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Oregon Tool, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $115,000 to $145,000.

  WHAT WE OFFER:

• Medical, Dental, and Vision Benefits available on day one (no waiting period)

• 401k matching (100% of first 3%, 50% of next 3% = 4.5% match on 6% contribution)

• Earn up to 120 hours vacation during your first year of service

• One paid Community Involvement Day available per calendar year

• Global company with small company feel

• Casual work attire

  WHO WE ARE:

  Oregon Tool, Inc. is a global, premium-branded, aftermarket-driven precision-cutting-tool platform. At Oregon Tool, Inc., it is our goal to create, cultivate and sustain a global, inclusive culture, where differences drive innovative solutions to meet the needs of our employees and customers. We invite and encourage applications from all skilled individuals, including from groups that are traditionally underrepresented, not just because it’s the right thing to do, but because it makes our company #SharperTogether.

  To learn more about our company and history visit us at: www.oregontool.com

  Oregon Tool, Inc. will only employ those who are legally authorized to work. Any offer of employment is contingent on a background investigation and drug screen. Oregon Tool, Inc. does not discriminate based on sex, race, color, religion, age, marital status, national origin, citizenship, disability, veteran status, or any other status protected under law. 

  During the application process we will not ask for or collect any confidential, proprietary, or sensitive personally identifiable information (e.g., date of birth; driver’s license number; or credit card, bank account or other financial information). If you submit such information, you do so at your own risk, and we will not be liable to you or responsible for consequences of your submission. This notice should not be construed as an offer of employment or creating any terms of employment. 

  #LI-VR

  #LI-Hybrid