Manager, Regional Digital Solution, Personal Care Solutions Asia Pacific

LOCATION

COMPANY

JOB FIELD

JOB TYPE

JOB ID

LOCATION

COMPANY

JOB FIELD

JOB TYPE

JOB ID

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF’s Asia Pacific regional headquarters is located in Hong Kong and had 300 employees by the end of 2023.

Objectives of the Position

Reportingto Head of Regional Consumer Insights and Digital Solutions, Care Chemicals Asia Pacific, you will:

• Develop Digitalization strategy and plan for Care Chemicals in Asia Pacific

• Collaborate closely with the Global team to successfully implement Care360 in APAC and prioritize business needs based on feedback

• Drive and develop a communication plan using omni-channels and marketing cloud to support the launch and promotion of key focus products

Main Job Responsibilities

• Lead and consolidate APAC optimization needs linked to business strategy and goals.

• Define customer segmentation and effective contacts through business analytics and user data behavior for digitalization targeting and implementation.

• Drive registration and penetration of D'litE3X/D'lite among targeted and fast-growing customer groups.

• Develop effective communication to support migration of D'litE3X users to the D'lite world.

• Manage digital marketing calendars across various channels, ensuring contents up-to-date, accurate, and approved by internal stakeholders.

• Develop and maintain informative reports on campaign metrics, providing actionable recommendations to internal stakeholders.

• Propose operational tactics for the key focus product portfolio in the channel, aligning with business goals.

• Conduct market intelligence analysis and pilot targeted market trials to optimize digital marketing strategies.

• Drive digital marketing adoption in the organization as the Power User for Marketing cloud (content, not technical), linking customer journeys with other digital tools (e.g. Care360).

• Strategize, design, and implement digital approach (e.g., marketing cloud) including D’litE3X Web, App, organic, and paid media to meet business goals

• Review APAC insight data channels to meet customer needs for D'lite and ensure compliance with brand guidelines and channel best practices.

Requirements

• Bachelor’sdegree or equivalent in Business Administration, Marketing, Communications, Chemistry or related discipline; MBAwill be an advantage

• Minimum 5 years of digital and CRM experience in FMCG, digital agencies or related industries

• Proven track record in project management, with excellent presentation skills with ability to manage multiple priorities

• Self-starter and good team player with excellent interpersonal skills, able to work with external agencies and internal stakeholders in multiple countries

• Ability to adapt approach and style to different markets as appropriate being sensitive to language and cultural differences

• Candidates with lesser experience could be considered a junior position

• Location of the position will depend on the location of the successful candidate

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A unique total offer: you@BASF

At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

Auniquetotal offer: you@BASF

At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

Working at BASF: We connect to create chemistry

We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.

The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.

About BASF

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Contact us

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For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams’ performance.

Join the team and connect with more than 117,000 other minds.

Quarry Bay, HK, HK

BASF East Asia Regional Headquarters Ltd.

Marketing & Sales

Permanent

99782

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