Description

We are looking for a Digital Strategist to join our team in the advertising industry located in New Jersey. This role offers a contract to hire employment opportunity where you will be responsible for developing and implementing digital content strategies to enhance user engagement and optimize campaign performance. You will also be involved in brand planning, analyzing digital trends, and adapting strategies accordingly.

Responsibilities:

• Develop comprehensive digital strategies across various platforms to enhance user engagement and effectiveness.

• Oversee the optimization and management of digital media assets and media partners.

• Handle all aspects of new and existing campaigns, including website updates and media planning.

• Strategically implement organic social media campaigns and manage ongoing community engagement.

• Assist in CRM strategies and building of communities in platforms like HubSpot and Salesforce.

• Participate in strategic planning for brand activities.

• Collaborate on developing innovative experiences like interactive videos.

• Design and implement strategies for omnichannel customer engagement.

• Create compelling presentations and pitches for both internal stakeholders and external clients.

• Work closely with other team members on obtaining and managing digital platforms and tools.

02720-0012981226

Requirements • Minimum of 3 years of experience in a digital strategist role within the advertising industry.

• Proven proficiency in digital strategy, digital agency, digital advertising, and digital media campaigns.

• Experience in managing and executing digital projects and staying updated with digital trends.

• Ability to develop audience targeting and audience strategies.

• Proficiency in social media platforms, running social media campaigns, and managing social media channels.

• Experience in creating social media content and staying updated with social media trends.

• Skilled in using social media tools and influencer marketing.

• Experience with corporate social media and digital media.

• Familiarity with digital media planning, display media, earned media, media agency, media campaigns, and media strategy.

• Keeping up-to-date with media trends and experience with mixed media and paid media.

• Knowledge of online media, social media management, and social media strategy.

• Experience in campaign planning, direct marketing campaigns, integrated marketing campaigns, and lead generation campaigns.

• Experience in running online marketing campaigns and email campaigns.

• Strong skills in community engagement, CRM, CRM marketing, and experience with HubSpot and Salesforce Marketing.

• Knowledge of branding standards, corporate branding, and digital branding.

• Experience in the interactive, multimedia, and multimedia content creation fields.

• Knowledge of omnichannel and omnichannel marketing.

• Ability to create, deliver, and prepare effective presentations using PowerPoint.

• Strong collaboration skills and ability to work in a team-oriented environment. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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