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About the Role: The Marketing Manager is responsible for the execution of marketing strategies that support brand development, new student growth, and other priorities for the Leavitt School of Health. Among the Manager's responsibilities is launching audience and offering messages and growth strategies that are school-specific (i.e., "product marketing"). The Manager will work with the Director to understand internal and external factors that affect school performance including the evolving portfolio of academic course and program offerings, industry associations and employer partnerships, target audiences, market demand trends, and competitor behavior.

The Manager works in daily partnership with associate deans and program chairs within their assigned school to understand program goals and targets, develop campaigns and placements to support program strategies, execute on school-specific initiatives, and report on results. The Manager will spend more time interfacing and collaborating with members of the Marketing team and must build trust and wield strong influence within the organization. This role requires a driving action through influence vs. direct authority, as well as fluency in various marketing disciplines, including brand, traditional and digital media, SEO, content marketing, conference and event marketing, and more.

What You'll Do: * Manage new Leavitt School of Health campaigns and strategies to support school goals, from helping director on strategy brief creation through to delivery of final creative * Manage new product launch and product redevelopment process, including development of new creative and launch of program-specific initiatives * Help develop annual school marketing strategy, including goals with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships. Help track campaigns, launches, and follow up across strategy. * Understand school target forecasts, monthly adjustments, and strategies/tactics for hitting targets. Help launch specific tactics and initiatives to drive growth. * Build relationships of trust with school program cluster teams - academic deans and program chairs * Understand and stay up on external and internal factors influencing school performance. Read industry publications and news to understand our students and prospects and the industry the college serves. * Translate Leavitt School of Health strategy into tactical execution by working with the school director to understand goals and audiences. * Research new audience targeting, industry publications, industry groups and associations, and other program level marketing opportunities * Work closely with the internal and agency creative teams to ensure that creative requests are accurate, on time, and on... For full info follow application link.

Western Governors Univeristy is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local l aw.